Manchester United will be looking to negotiate sports merchandising giants Nike's biggest-ever sponsorship deal when they begin renewal talks over Old Trafford kit supply in February.
The 13-year Nike agreement with United that expires in 2015 is worth £303million, plus a profit share on retail sales.
And United chief of staff Ed Woodward, who presides over the club's extraordinary commercial operation, is looking for a 'major increase' from Nike.
They have a six-month window of exclusive talks with United. Woodward would not say what stratospheric number United are chasing.
But they are sure to remind Nike that shirt sponsorship has risen more than six fold in the same period - from Vodafone's £8m to the £52m a year Chevrolet will be forking out from the 2014-15 season.
These potential figures - which could even see a £1billion deal if Nike sign up for a similar length of time - dwarf the £156m over 10 years the US company are reportedly going to pay Rory McIlroy to have the swoosh on his golf equipment and clothing from 2013.
Source: DailyMail
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